Terms and Conditions for Publishers
Publisher Network Agreement
Terms and Conditions for Advertisers
Terms and Conditions for Publishers
HapMedia, and Publisher, enter into this Publisher Network Agreement ("Agreement") to establish the terms and conditions by which Publisher may enter the HapMedia Network and market advertisements on behalf of HapMedia customers. HapMedia and Publishers agree to be legally bound as follows:
"Ad" or "Creative" means the graphic or text file(s) provided to Publisher to market on behalf of Advertisers and/or HapMedia.
"Advertiser" or "Customer" means HapMedia and/or the advertiser or advertising agency providing Ads to HapMedia for use on Publisher's Website(s) as specified herein.
"Approved Website(s)" means Publisher's domain(s) and/or specific root URL(s) approved by HapMedia.
"Click," "Click-Thru" or "Click-Through" means the activation of a hyperlink using a mouse or other input device. The click-through is essential to the interactivity of online advertising.
"Flight Dates" means the time period, and associated start and end dates, over which an Ad runs.
"Impressions" means the number of times an Ad is served to, and received by, a unique visitor on Publisher's Website or other media as measured by HapMedia.
"Incentivized Traffic" means a Website where Ads are placed where Users have some sort of incentive to click through on Ads.
"Network IP" means the Ads, HapMedia Code or other intellectual property made available to Publisher in connection with its performance under this Agreement.
"Opt-in" means that the User has made an active, affirmative choice to select the Ad in question in order to be counted as a Unit. Forced, negative choice, passive, opt-out or other types of non-active, non-affirmative choice actions are not "opt-in."
"Opt-out" means that the User is required to make an active and/or affirmative choice in order to not be counted as a Unit. The Website may use a User's collected information unless the User specifically directs the Website not to do so.
"Prohibited Conduct" means conduct during the course of performance of this Agreement that is listed or related to the proscribed conduct listed in Section 3.
"Program" means a specific Advertiser advertising campaign available in the HapMedia network for Publisher to promote.
"Program Terms" means the special terms and conditions applicable for a specific advertising campaign.
"Publisher Acceptance Email" means an email by HapMedia clearly communicating acceptance of Publisher's Network Application, which also contains further instructions for Publisher regarding participation in the HapMedia Network.
"Publisher Media" shall mean the Website, search engine or other electronic media on which Publisher places Ads.
"Unique Click" means the number of times, as recorded by HapMedia's server, a User viewing Publisher's Media, as identified by a cookie or IP address, clicks on a Creative; provided however, that a click on a specific Creative by a particular User shall only be counted as a Unique Click once every 24-hour period.
"Unique Sign-Up" means a User who Opts-In or Double Opts-In to a Website who is not already a member of or registered with the Advertiser or Advertiser's campaign.
"Unit" means a User's completion of the act requested by the specific Advertiser supplying Ads through the HapMedia Network.
"User" means any person accessing Publisher's Media.
"Valid Sign-Up" means a Unique Sign-Up that provides complete, valid information as required by an Advertiser.
"HapMedia Code" means pixels, intellectual property or other computer code provided by HapMedia for use by Publisher.
"HapMedia Network" means HapMedia's affiliated group of Websites who have authorized HapMedia to insert Ads.
"Website" means an HTML document containing a set of information available via the Internet.
2. HapMedia Network
(a) Membership. Membership in the HapMedia Network is subject to prior approval by HapMedia. HapMedia reserves the right to refuse service to any new or existing Publisher for any reason, in its sole discretion. Approval of membership in the HapMedia Network is limited to the domain(s) and/or specific root URL(s) for which Publisher has applied for approval by HapMedia. HapMedia reserves the right, in its sole discretion and without liability, to reject, omit or exclude any Publisher or Website for any reason at any time with or without notice to Publisher and regardless of whether such Publisher or Website was previously accepted. Without limiting the foregoing, HapMedia reserves the right to require a potential or existing Publisher to submit detailed descriptions or explanations of the Publisher's Website(s) or application(s) functionality and back-end technology through a questionnaire or survey. Refusal to participate or answers deemed unsatisfactory constitutes grounds for non-acceptance or termination from the HapMedia Network. This Agreement is voidable by HapMedia immediately if Publisher fails to disclose, conceals or misrepresents itself in any way. Unless otherwise advised due to technological issues by HapMedia, any person, Publisher, or affiliated group may have only one account; however, each account may include multiple Websites/domains. In the event Publisher receives approval from HapMedia for multiple Websites/domains, each and every Website/domain is obligated and bound by these same terms and conditions. In any event, HapMedia reserves the right to reject or approve additional Websites, and is under no obligation to accept any Website(s), even if the additional Website(s) is the property of an already approved Publisher. All activity for a given account will be consolidated into one report.
(i) Sub-Publishers. From time-to-time, Publisher may desire to use its business partners and associates to fulfill the obligations or exercise the rights under a particular Program. For the purposes of this section, any business partners or associates of Publisher that participate in or perform any activities for Publisher as part of this Agreement shall be deemed to be a "Sub-Publisher." HapMedia reserves the right to review and approve or reject any and all Sub-Publishers used by Publisher and may revoke prior approvals of any Sub-Publisher at any time. Sub-Publishers must meet the same criteria for approval as the Publisher as set forth in this Agreement and must comply with all the terms and conditions that are applicable to Publisher under this Agreement or under Program Terms. Publisher is responsible for and shall fully and unconditionally indemnify HapMedia for any and all actions of any Sub-Publisher, including payment of legal fees and costs if necessary. HapMedia may terminate a Publisher at any time based on the actions of that Publisher's Sub-Publishers. Once a Sub-Publisher has been officially approved by HapMedia, notices to the Publisher shall be deemed notice to that Publisher's approved Sub-Publishers. HapMedia further reserves the right to withhold or refuse payment to any Sub-Publisher for any reason whatsoever. HapMedia further reserves the right to withhold or refuse payment to any Publisher should its Sub-Publishers breach this Agreement.
(b) Network Application. Publisher agrees to provide HapMedia and Advertiser's with accurate information about Publisher and your promotional methods, and to maintain up-to-date "Account" information (such as contact information, Web sites used, etc.). In Your HapMedia Account, Publisher must accurately, clearly and completely describe all promotional methods by selecting the appropriate descriptions and providing additional information when necessary. HapMedia's acceptance of Publisher's Network Application shall in all cases be evidenced by a Publisher Acceptance Email. If a Publisher Acceptance Email is not sent to Publisher or Publisher does not begin participation in the HapMedia Network in a timely manner upon receipt of such an email, then this Agreement shall be of no force and effect, and HapMedia shall have no obligation to Publisher hereunder.
(c) Services. Publisher understands and agrees that from time to time the HapMedia services hereunder may be inaccessible, unavailable or inoperable for any reason, including, without limitation, (i) equipment malfunctions; (ii) periodic maintenance procedures or repairs which HapMedia may undertake from time to time; or (iii) causes beyond the control of HapMedia or which are not reasonably foreseeable by HapMedia, including, without limitation, interruption or failure of telecommunication or digital transmission links, hostile network attacks, the unavailability, operation, or inaccessibility of Websites or interfaces, network congestion or other failures. While HapMedia will attempt to provide the services on a continuous basis, Publisher acknowledges and agrees that HapMedia has no control over the availability of the services on a continuous or uninterrupted basis. Publisher also understands and agrees that HapMedia is not responsible for the functionality of any third-party Website or interface. Terms of this Agreement are subject to HapMedia hardware, software, and bandwidth traffic limitations. HapMedia's failure to deliver because of technical difficulties does not represent a failure to meet the obligations of this Agreement.
(d) HapMedia Websites. For purposes of this Agreement, all Websites that are owned, operated or hosted by or on behalf of HapMedia, including, without limitation, HapMedia's branded Website at http://www.hapmedia.com, are referred to herein collectively as the "HapMedia Websites." Publisher agrees that it will not use the HapMedia Websites or any content therein or data obtained there from for any purposes other than to fulfill its obligations under this Agreement and that Publisher will not disseminate any of the information contained on the HapMedia Websites. Publisher agrees that it will not use any automated means, including, without limitation, agents, robots, scripts, or spiders, to access or manage its account with HapMedia or to monitor or copy the HapMedia Websites or the content contained therein except via automated means expressly made available by HapMedia, if any, or authorized in advance and in writing by HapMedia (e.g. HapMedia-approved third-party tools and services). The HapMedia Websites may contain robot exclusion headers and Publisher agrees that it will not bypass HapMedia's robot exclusion headers (including using any device, software or routine to accomplish that goal), or to interfere or attempt to interfere with the proper working of the HapMedia Websites or any program thereon, or the HapMedia system. Without limitation to the foregoing, Publisher further agrees that it will not take any action that imposes an unreasonable or disproportionately large load on the HapMedia Websites, any programs thereon, or HapMedia's infrastructure, as determined by HapMedia.
3. Website Content and Prohibited Conduct
(a) Prohibited Websites. HapMedia Code and Network IP shall not be used on Websites that contain forums, discussion boards, chat rooms, or any content area that is open to public updates without regulation without prior written approval of HapMedia.
(b) Prohibited Conduct. HapMedia does not accept Websites that produce, promote, relate to or have characteristics of Prohibited Conduct. "Prohibited Conduct" is defined as:
(i) Ad Placement & Tracking. Publisher shall not: (1) intentionally place Creatives on blank web pages or on web pages with no content; (2) place Creatives on non-approved Websites or web pages, or in such a fashion that may be misleading or deceptive to the User; (3) incentivize or offer points, rewards, cash or prizes for any User action unless it is expressly noted that the campaign is an incentive offer; (4) place misleading statements near an Ad (i.e., "You will win $5,000"); (5) redirect traffic to a Website other than that listed by the particular Advertiser; (6) ask Users to take advantage of Ads or offers other than those listed by the particular Advertiser; (7) serve Creatives, or drive traffic to such Creatives, using any downloadable applications without the prior written approval of HapMedia, which, if provided, is subject in each case to the following conditions: Creatives delivered in approved downloadable applications may only be shown once per User session when the application is active, enabled and clearly recognizable by the end User as being active and enabled. Serving Creatives at anytime when the downloaded application is not active is strictly prohibited and grounds for immediate termination without pay; (8) use invisible methods to generate Impressions, Clicks, or transactions that are not initiated by the affirmative action of the User; (9) engage in any advertising via facsimile or telemarketing; or (10) attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the Website tags, source codes, links, pixels, modules or other data provided by or obtained from HapMedia that allows HapMedia to measure Ad performance and provide its services.
(ii) Websites. Publisher shall not place any Creative or Network IP on Websites that contain, promote, reference or have links to: (1) profanity, sexually explicit materials, hate material, material that promotes violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation, age, or family status, or any other material deemed unsuitable or harmful to the reputation of HapMedia and/or its Advertisers; (2) software piracy (warez, cracking, etc.), hacking, phreaking, emulators, ROM's, or illegal MP3 activity; (3) illegal activities or advice, deceptive acts or practices or violations of the intellectual property or privacy rights of others; (4) non-English language pages, or free hosted pages (i.e., Geocities, Xoom, Tripod, Talk City, etc.); (5) Websites under construction, hosted by a free service, or that do not own the domain they are under; (6) charity clicks/donations, paid to surf, active x downloads, no content (link site), all affiliate links; or (7) activities generally understood as Internet abuse, including but not limited to the sending of unsolicited bulk electronic mail or the use of Spyware. For purposes hereof, "Spyware" shall mean computer programs or tools that (i) alter a computer User's browser or other settings or use an ActiveX control or similar device to download ad supporting software without providing fair notice to and obtaining affirmative consent from the User; (ii) prevent a computer User's reasonable efforts to block the installation of or disable or remove unwanted software; (iii) remove or disable any security, anti-Spyware or anti-virus technology on a User's computer; (iv) send email through a User's computer without prior authorization; (v) open multiple, sequential, stand-alone advertisements in the consumer's Internet browser which cannot be closed without closing the Internet browser or shutting down the computer; or (vi) other similar activities that are prohibited by applicable law.
(iii) Search. Publisher shall not: (1) violate guidelines of any search engines being utilized; (2) engage in search engine spam, doorway pages, cloaking, etc.; (3) bid on any trademarked names or terms in any PPC/"keyword"/"adword"/campaign unless given express written permission by HapMedia; or (4) conduct search ads falsely suggesting a link between HapMedia and a third-party or otherwise infringing on a third-party's intellectual property or privacy rights.
(iv) Email. Publisher shall not: (1) use any name other than Publisher's or Advertiser's in the "from" box when sending an email to a consumer; using any other name, including but not limited to HapMedia's name, is prohibited and will result in non-payment and immediate termination; (2) use deceptive or misleading subject lines; (3) send any commercial email to any person who has requested not to receive email from Publisher and/or Advertiser; or (4) use any name contained in HapMedia's suppression list for any purpose other than as expressly provided herein. Publisher understands that upon doing so it automatically forfeits the right and claim to any revenue generated for its account, and Publisher's account may be immediately terminated. All email campaigns must be conducted in accordance with the terms of Exhibit A to this Agreement.
4. Ad Content and Placement
(a) Compliance with Industry Standards. Publisher agrees to undertake and complete the services as specified by the HapMedia Network, including all Ad placement restrictions or channels specified, in accordance with the highest industry standards. Publisher shall position the Ads in such a manner to assure that they are fully and clearly visible to consumers and displayed in a similar manner as other merchants included in the Website or email.
(b) No Modifications to Creative, Code or Network IP. Except as permitted under this Agreement, Publisher shall not alter, copy, modify, take, sell, re-use, or divulge in any manner any Creative, Network IP or computer code provided by HapMedia without HapMedia's prior written consent. Publisher may not redirect traffic to a Website other than that listed by HapMedia or the Advertiser, or ask Users to take advantage of other Ads or offers other than those listed by HapMedia or Advertiser. Any HapMedia Network IP or content which is copied, changed or altered without prior written consent will result in non-payment for the campaign and may result in termination. Any approved modifications to HapMedia Code or Network IP shall be owned solely by HapMedia.
(c) Requirements. Publisher shall be solely responsible for placing Ads on the Publisher Media, which placement shall be subject to the terms and conditions of this Agreement and any offer-specific Advertiser Program Terms. Publisher also is responsible for full delivery of valid data in the requested format as specified through the user interface or by a HapMedia representative. Publisher shall only place Ads on Approved Websites. HapMedia pop-under windows cannot be launched from Websites that launch more than a total of two pop windows, including the HapMedia pop-under.
(d) Flight Dates and Unit Caps. Where Advertiser has set specified Flight Dates for an Ad and/or capped the Units it is purchasing, Publisher shall not place Ads after either limitation is met. Publisher also shall not run an Ad after Advertiser has posted new Creative to run in lieu of such Ad. HapMedia reserves the right to pay Publisher only for Units delivered using the proper Creative and/or within the Flight Dates or Unit limitations. PUBLISHER AGREES TO REVIEW THE AVAILABILITY OF CREATIVES THAT IT HAS PLACED WITHIN ITS MEDIA ON A REGULAR AND TIMELY BASIS. IT IS THE PUBLISHER'S SOLE RESPONSIBILITY TO CHANGE CREATIVES WITHIN ITS MEDIA WHEN A CREATIVE IS NO LONGER AVAILABLE IN THE HapMedia NETWORK OR HAS NO UNITS REMAINING FOR DELIVERY. HAPMEDIA ASSUMES NO RESPONSIBILITY TO NOTIFY PUBLISHER WHEN AN AD IS NO LONGER AVAILABLE IN THE HAPMEDIA NETWORK OR HAS NO UNITS REMAINING FOR DELIVERY.
(e) All email campaigns are subject to the additional terms set forth in Exhibit A.
5. Data Qualification and Integrity; Network Quality
(a) HapMedia will only pay for Unique and Valid Sign-Ups, as defined above. Any data submitted that is not a Unique or Valid Sign-Up will not be paid. Upon payment, HapMedia shall have no further obligation to Publisher. HapMedia and/or its Advertisers, in their sole discretion, shall have the right to market and re-market the person(s) and or data represented in the Unit, without further obligation to Publisher.
(b) HapMedia will not pay or compensate Publisher in any way for leads or acquisitions that have been received and rejected by an Advertiser for any reason, including but not limited to duplicates, invalid data, incomplete data, or fraudulent data, or for leads or acquisitions that have been determined by HapMedia, in its sole discretion, to be duplicates, invalid, incomplete or fraudulent. In the event that Publisher has already received payment for such leads or acquisitions, HapMedia reserves the right to seek credit or remedy from future earnings or to demand reimbursement from Publisher. The Unit price for Valid Sign-Ups offered to and accepted by Publisher includes compensation for such invalid data and the price for Valid Sign-Ups would otherwise be less.
(c) Publisher shall not generate Clicks, sign-ups or leads by (i) auto spawning browsers, automatically redirecting Users, or any other technique of generating "automated" Click-Throughs; (ii) falsely generating User data; (iii) posting User data that is older than 48 hours; (iv) requiring Users to click on an Ad before entering any area of a Website; or (v) Prohibited Conduct.
(d) All Click-Throughs must (i) go through HapMedia's gateway; a(ii) be recorded by HapMedia's server; and (iii) include Publisher's unique tracking code.
(e) HapMedia will not tolerate or accept any activities it deems harmful or potentially damaging to its reputation and/or business, or that of its Advertisers, including but not limited to the activities prohibited under this Agreement. HapMedia employs individuals who actively monitor the Publisher Websites within the HapMedia Network to ensure that Advertisers are receiving the highest quality leads. HapMedia also has developed an advanced anti-fraud system and regularly audits Publisher traffic. Publishers that commit fraudulent activities, including but not limited to false clicks, leads, acquisitions, or impressions, will not be compensated for fraudulent leads and may have their accounts terminated from the HapMedia Network.
6. Proprietary Rights
(a) Licenses. Provided that Publisher complies with all provisions of this Agreement, HapMedia hereby grants to Publisher a nonexclusive, nontransferable, limited, revocable license to use, execute and display the Network IP solely for the purpose of performing its obligations hereunder. Except for the limited license expressly granted in this Section, nothing in this Agreement shall be construed as HapMedia granting Publisher any right, title or interest in Network IP or HapMedia or Advertiser's proprietary rights. Publisher shall not interfere with HapMedia or Advertiser's proprietary rights. Publisher acknowledges and agrees that HapMedia and/or Advertiser owns all right, title and interest in and to the Network IP and all related intellectual and proprietary rights of any kind anywhere in the world. Publisher's use of the Network IP or the results created thereby, or dissemination or distribution of this information except as expressly permitted by this Agreement is strictly forbidden and will result in the termination of this limited license and may result in Publisher in non-payment and being held liable under applicable law.
(b) Intellectual Property Ownership. Subject to the limited licenses granted to HapMedia and Publisher hereunder, each party shall own and retain all right, title and interest in its trade names, logos, trademarks, service marks, trade dress, Internet domain names, copyrights, patents, trade secrets, know how and proprietary technology, including without limitation, those trade names, logos, trademarks, service marks, trade dress, copyrights, patents, testimonials, endorsements, know how, trade secrets and proprietary technology currently used or which may be developed and/or used by it in the future ("Intellectual Property"). Except as provided in this Agreement, neither party may distribute, sell, reproduce, publish, display, perform, prepare derivative works or otherwise use any of the Intellectual Property of the other party without the express prior written consent of such party.
(c) Data Ownership. Publisher understands that all data, including but not limited to personally identifiable information provided by Users in response to an Ad and any and all reports, results, and/or information created, compiled, analyzed and/or derived by HapMedia from such data is the sole and exclusive property of Advertiser and/or HapMedia and is considered Confidential Information pursuant to this Agreement. HapMedia and/or its Advertisers, in their sole discretion, shall have the right to market and re-market the Users and/or data without further obligation to Publisher. Publisher shall not make any use of, copy, make derivative works from, sell, transfer, lease, assign, redistribute, disclose, disseminate, or otherwise make available in any manner, such information, or any portion thereof, to any third-party. Unless otherwise agreed to in writing by the parties, any other use of such information is strictly prohibited.
7. Representations and Warranties
(a) Publisher Responsibility. The parties hereby acknowledge that Publisher is solely responsible for the method of dissemination of the Ads, and that HapMedia will not have any control over the method of dissemination and is relying entirely on these warranties made by Publisher.
(c) Mutual Warranties. Each party represents and warrants to the other that (i) it has the full right, power, legal capacity, and authority to enter into, deliver and fully perform under this Agreement; (ii) neither the execution, delivery, nor performance of this Agreement will result in a violation or breach of any contract, agreement, order, judgment, decree, rule, regulation or law to which such party is bound; and (iii) such party acknowledges that the other party makes no representations, warranties, or agreements related to the subject matter hereof that are not expressly provided for in this Agreement.
(a) Obligations. Internet consumer privacy is of paramount importance to HapMedia, its subsidiaries and its Advertisers. HapMedia is committed to protecting the privacy of consumers and Advertisers, and to doing its part to maintain the integrity of the Internet. Publisher therefore affirms and attests that it will adhere to fair information collection practices with respect to its performance under this Agreement.
(a) Payment Rate. HapMedia reserves the right to set campaign rates, which may vary with market conditions. Publishers typically will be paid on or about the 30th of the month following the month in which (i) earnings are accrued or (ii) an Advertiser confirms an action. Publishers will be paid at the account level. All accounts will be settled in US dollars (USD$). No check will be issued for any amount less than USD$100 ("Minimum Payment Threshold"). All unpaid earnings will rollover to the next pay period. Any Publisher account that goes unpaid for six months becomes subject to immediate payoff and dismissal from the HapMedia Network. As a condition to HapMedia's obligation to make payments hereunder to Publisher, Publisher must (i) pass HapMedia's business identity examination and (ii) have on file with HapMedia a completed and accurate W-9 (for US-based Publishers) or a completed and accurate W-8 (for non-US-based Publishers). Publisher payments will be withheld until the appropriate taxation documents are received by HapMedia. If the required tax documents are not on file with HapMedia within three months of the date of a scheduled payment, HapMedia may charge a monthly administrative fee, representing HapMedia's cost of establishing and maintaining Publisher's account, equal to 25% of the original balance. All payments are based on actuals as defined, accounted and audited by HapMedia. HapMedia reserves the absolute right to withhold payment from accounts or Publishers that violate any of the terms and conditions set forth herein. HapMedia will determine, in its sole discretion, whether acts or omissions are deceptive, fraudulent or violate this Agreement. Examples of such acts may include, without limitation, Clicks without referring URLs, high numbers of repeat Clicks, Clicks from non-approved root URLs, and fraudulent leads.
(b) Chargebacks. An Advertiser may apply, or HapMedia may apply, a debit to a Publisher's account in an amount equal to a payment previously paid or credited to Publisher in circumstances of : (i) product returns; (ii) duplicate entry or other clear error; (iii) non-bona fide transactions; (iv) non-receipt of payment from, or refund of payment to, the User by the Advertiser; (v) Publisher failure to comply with Advertiser's Program Terms or other agreement with Advertiser; or (vi) non-payment by the Advertiser to HapMedia ("Chargeback"). Chargebacks may be applied to Your Account at any time, including previous payment cycles. HapMedia shall have no obligation to make payment to Publisher for which HapMedia has not received payment from the relevant Advertiser of all monies due to HapMedia (including for all amounts owed by such Advertiser to any of such Advertiser's Publishers). Publisher's recourse for any earned payments not paid due to Advertiser's failure to pay HapMedia shall be to make a claim against the relevant Advertiser(s), and HapMedia disclaims any and all liability for such payment.
(c) Breach or Fraud. If Publisher violates this Agreement or Program Terms, refuses to fulfill its responsibilities, or commits fraudulent activity, HapMedia reserves the right to withhold payment and take appropriate legal action.
(d) Calculation. Calculation of Publisher earnings shall be in HapMedia's sole discretion. In the event Publisher disagrees with any such calculation, Publisher shall immediately send a written request to HapMedia detailing, with specificity, Publisher's concerns. Thereafter, HapMedia will provide Publisher with an explanation or, if such calculation is determined by HapMedia to be incorrect, an adjustment. HapMedia's calculations shall be final and binding.
Publisher is solely responsible for any legal liability arising out of or relating to (i) Publisher's Website(s); (ii) any material to which Users can link through Publisher's Website(s); and (iii) any consumer and/or governmental/regulatory complaint arising out of any campaign conducted by Publisher, including but not limited to any spam or fraud complaint and/or any complaint relating to failure to have proper permission to conduct such campaign to the consumer. Publisher shall indemnify, defend, and hold harmless HapMedia and its officers, directors, employees, agents, shareholders, partners, affiliates, representatives, agents and Advertisers (collectively "HapMedia Parties") harmless from and against any and all allegations, claims, actions, causes of action, lawsuits, damages, liabilities, obligations, costs and expenses (including without limitation reasonable attorneys' fees, costs related to in-house counsel time, court costs and witness fees) (collectively "Losses") incurred by, or imposed or asserted against, the HapMedia Parties which, if true, would constitute or relate to any claims, suits, or proceedings for (a) libel, defamation, violation of rights of privacy or publicity, copyright infringement, trademark infringement or other infringement of any third-party right, fraud, false advertising, misrepresentation, product liability or violation of any law, statute, ordinance, rule or regulation throughout the world in connection with Publisher's Website(s); (b) any breach by Publisher of any duty, representation or warranty under this Agreement or Program Terms; (c) any breach by HapMedia of any duty, representation, or warranty to provide Ads for placement on Publisher's Website(s) due to any breach by Publisher of this Agreement; (d) a contaminated file, virus, worm, or Trojan horse originating from Publisher's Website(s); or (e) gross negligence or willful misconduct by Publisher.
11. Limitations of Warranties and Liability
(a) Disclaimer of Warranties. ALL SERVICES PROVIDED BY HAPMEDIA ARE PROVIDED ON AN "AS IS" "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, HAPMEDIA MAKES NO WARRANTIES, GUARANTEES, REPRESENTATIONS, PROMISES, STATEMENTS, ESTIMATES, CONDITIONS, OR OTHER INDUCEMENTS, EXPRESS, IMPLIED, ORAL, WRITTEN, OR OTHERWISE EXCEPT AS EXPRESSLY SET FORTH HEREIN. HAPMEDIA IS NOT RESPONSIBLE FOR DELAYS CAUSED BY ACCIDENT, WAR, ACT OF GOD, EMBARGO, COMPUTER SYSTEM FAILURE, OR ANY OTHER CIRCUMSTANCE BEYOND ITS CONTROL.
(b) Limitation of Liability. UNDER NO CIRCUMSTANCES SHALL HAPMEDIA BE LIABLE TO PUBLISHER FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES (EVEN IF HAPMEDIA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), ARISING FROM ANY ASPECT OF THE ADVERTISING RELATIONSHIP PROVIDED HEREIN. UNDER NO CIRCUMSTANCES SHALL HAPMEDIA BE RESPONSIBLE FOR ADVERTISER'S VIOLATION OF APPLICABLE LAW OR REGULATIONS, INCLUDING BUT NOT LIMITED TO DECEPTIVE ADVERTISING OR CAN-SPAM. IN NO EVENT SHALL HAPMEDIA'S TOTAL OBLIGATIONS OR LIABILITY HEREUNDER EXCEED THE LESSER OF THE SPECIFIC ADVERTISING CAMPAIGN IN QUESTION OR ONE THOUSAND DOLLARS ($1,000.00). REGARDLESS OF ANY LAW TO THE CONTRARY, NO ACTION, SUIT OR PROCEEDING SHALL BE BROUGHT AGAINST HapMedia MORE THAN ONE (1) YEAR AFTER THE DATE UPON WHICH THE CLAIM AROSE.
(c) Consideration. PUBLISHER ACKNOWLEDGES THAT HAPMEDIA HAS AGREED TO PRICING IN RELIANCE UPON THE LIMITATIONS OF LIABILITY AND THE DISCLAIMERS OF WARRANTIES AND DAMAGES SET FORTH HEREIN, AND THAT THESE CONSIDERATIONS FORM AN ESSENTIAL BASIS OF THE BARGAIN BETWEEN THE PARTIES. PUBLISHER AGREES THAT THE LIMITATIONS AND EXCLUSIONS OF LIABILITY AND DISCLAIMERS SPECIFIED IN THIS AGREEMENT WILL SURVIVE AND APPLY EVEN IF FOUND TO HAVE FAILED OF THEIR ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR LIABILITIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO PUBLISHER.
12. Term and Termination
(a) Termination. This Agreement, as may be amended, applies to Publisher for as long as Publisher distributes Ads for HapMedia. HapMedia reserves the right to terminate any Publisher from the HapMedia Network at any time, with or without cause.
(b) Post-termination. Upon termination, Publisher agrees to immediately remove from its Website(s) any and all HapMedia Code and Network IP supplied to Publisher by HapMedia. Publisher will be paid, in the next scheduled payment cycle following termination, all legitimate, non-fraudulently accrued, earnings due up to the time of termination. If Publisher has not reached the Minimum Payment Threshold, Publisher will be charged an administrative fee representing HapMedia's cost of establishing and maintaining Publisher's account; such fee to be any balance remaining in Publisher's account.
Each party agrees that it may provide the other with information that is confidential and proprietary to that party or a third- party, as is designated by the disclosing party or that is reasonably understood to be proprietary and/or confidential ("Confidential Information"). HapMedia's campaign rates are considered confidential. Each party may use Confidential Information received from the other party only in connection with and to further the purposes of this Agreement. Confidential Information shall not be commingled with information or materials of others and any copies shall be strictly controlled. The receiving party agrees to make commercially reasonable efforts, but in no case no less effort than it uses to protect its own Confidential Information, to maintain the confidentiality of and to protect any proprietary interests of the disclosing party. Confidential Information shall not include (even if designated by a party) information: (i) that is or becomes part of the public domain through no act or omission of the receiving party; (ii) that is lawfully received by the receiving party from a third-party without restriction on use or disclosure and without breach of this Agreement or any other agreement without knowledge by the receiving party of any breach of fiduciary duty; or (iii) that the receiving party had in its possession prior to the date of this Agreement. Upon termination of this Agreement, or upon written request by HapMedia, Publisher must destroy or return to HapMedia any Confidential Information provided by HapMedia under this Agreement.
14. Choice of Law and Attorneys' Fees
These Terms and Conditions, the terms of the Programs and the relationship contemplated thereby, shall be governed by the laws of the United States and the State of Maryland, without giving effect to principles of conflicts of law. Each party, to the extent permitted by applicable law, hereby irrevocably and unconditionally (i) submits to the general jurisdiction of the federal and state courts located in Maryland; (ii) agrees that any action or proceeding concerning this agreement will be brought exclusively in such courts; and (iii) waives any objection that it may now or hereafter have to the venue of any such action or proceeding in any such court or that such action or proceeding in any such court was brought in an inconvenient court and agrees not to claim or plead the same. (iv) A party that primarily prevails in an action brought under this Agreement is entitled to recover from the other party its reasonable attorneys' fees and costs.
15. Entire Agreement and Modification
This Agreement together with applicable Program Terms, supersedes all prior agreements or understandings between the parties and contains the entire understanding and agreement of the parties and there have been no promises, representations, agreements, warranties or undertakings by either of the parties, either oral or written, except as stated in this Agreement. This Agreement may only be altered, amended or modified by an instrument that is assented to by each party to this Agreement by verifiable means, including without limitation by written instrument signed by the parties or through a "click through" acknowledgement of assent. No interlineations to this Agreement shall be binding unless initialed by both parties. Notwithstanding the foregoing, HapMedia shall have the right to change, modify or amend ("Change") this Agreement, in whole or in part, by posting a revised Agreement at least five days prior to the effective date of such Change. Publisher's continued use of the HapMedia Network after the effective date of such Change shall be deemed Publisher's acceptance of the revised Agreement. No change, amendment, or modification of any provision of the Agreement by Publisher will be valid unless set forth in a written instrument signed by an executive of both parties with the corporate authority to do so.
Except as provided elsewhere herein, both parties must send all notices relating to this Agreement to: (i) for HapMedia, via registered mail, return receipt requested or via an internationally recognized express mail carrier to: HapMedia Corp. , PO BOX 10174, Gaithersburg, CA 20898 USA,.
No rights or obligations under this Agreement may be assigned by Publisher without the prior written consent of HapMedia. Any assignment, transfer or attempted assignment or transfer in violation of this Section shall be void and of no force and effect. HapMedia and any of its subsequent assignees may assign this Agreement, in whole or in part, or any of its rights or delegate any of its duties, under this Agreement to any party. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective permitted successors and assigns.
18. Independent Contractors
Each party is an independent contractor. Any intention to create a joint venture or partnership between the parties is expressly disclaimed. Except as set forth herein, neither party is authorized or empowered to obligate the other or to incur any costs on behalf of the other without the other party's prior written consent.
Publisher shall not release any information regarding campaigns, creatives, or Publisher's relationship with HapMedia or its Customers, including, without limitation, in press releases or promotional or merchandising materials, without the prior written consent of HapMedia. HapMedia shall have the right to refer to its work for, and relationship with, Publisher for marketing and promotional purposes, which includes use of Publisher's trademarks and logos on HapMedia's collateral, sales material and Websites. No press releases or general public announcements shall be made without the mutual consent of HapMedia and Publisher.
20. Force Majeure
Neither party shall be liable by reason of any failure or delay in the performance of its obligations hereunder for any cause beyond the reasonable control of such party, including but not limited to electrical outages, failure of Internet service providers, default due to Internet disruption (including without limitation denial of service attacks), riots, insurrection, acts of terrorism, war (or similar), fires, flood, earthquakes, explosions, and other acts of God.
21. Survival and Severability
Any obligations which expressly or by their nature are to continue after termination, cancellation, or expiration of this Agreement shall survive and remain in effect after such happening. Each party acknowledges that the provisions of this Agreement were negotiated to reflect an informed, voluntary allocation between them of all the risks (both known and unknown) associated with the transactions contemplated hereunder. All provisions are inserted conditionally on their being valid in law. In the event that any provision of this Agreement conflicts with the law under which the Agreement is to be construed or if any such provision is held invalid or unenforceable by a court with jurisdiction over the parties to the Agreement, then (i) such provision will be restated to reflect as nearly as possible the original intentions of the parties in accordance with applicable law; and (ii) the remaining terms, provisions, covenants, and restrictions of the Agreement will remain in full force and effect.
22. Remedies and Waiver
Except as otherwise specified, the rights and remedies granted to a party under this Agreement are cumulative and in addition to, not in lieu of, any other rights and remedies which the party may possess at law or in equity. Failure of either party to require strict performance by the other party of any provision shall not affect the first party's right to require strict performance thereafter. Waiver by either party of a breach of any provision shall not waive either the provision itself or any subsequent breach.
23. No Publicity
Publisher may not make any mention of HapMedia or any HapMedia client in any publicity materials advertising or otherwise presenting information on your company and your services, including without limitation listing HapMedia or any of its clients in your customer lists, without the written consent of HapMedia, whose consent may be withheld for any reason or for no reason.
Publisher Network Agreement - Exhibit A
The following additional terms apply to all email campaigns conducted under this Agreement.
1. Spam Policy
HapMedia has a strict policy against sending unsolicited commercial email ("UCE"), commonly referred to as "Spam." Publisher warrants and represents that all email Ads delivered under this Agreement will be to permission-based subscribers who either have (i) given Publisher (or a third-party) express consent to allow Publisher to send them such email messages in response to a clear and conspicuous request for such consent or at the recipient's own initiative; or (ii) with whom Publisher has a prior business relationship; and the collection of such email addresses was in full compliance with all applicable laws. HapMedia prohibits marketing to any email addresses where a consumer has requested to "opt-out." Any claims against HapMedia from recipients of the email Ads that such email Ads constitute UCE will be directed to Publisher and Publisher will make reasonable efforts to satisfactorily resolve the issue with the recipient. Publisher or its Sub-Publishers may be terminated from the HapMedia Network if identified as a known spammer by a spam advocacy group, including but not limited to being identified on the Register of Known Spam Operations.
2. Email Lists
(a) All emails sent by Publisher under this Agreement shall be delivered to Email Lists owned or managed solely by Publisher. Brokering third-party deals to deliver Ads without disclosing such to HapMedia is strictly prohibited and grounds for immediate termination, as well as other legal remedies. To the extent HapMedia provides such consent, Publisher will only provide Ads to entities who comply with the requirements of this Agreement.
(b) Publisher is required and agrees to maintain at all times during the term of this Agreement, and for a period of three years thereafter, complete and accurate subscriber sign-up/registration data for every subscriber to Publisher's Email List(s). Publisher agrees that, within 24 hours of HapMedia's request, it shall provide, at a minimum, the following subscriber sign-up/registration data for any email address that Publisher sends an email Ad to: (i) subscriber email address used to sign-up/register for Publisher's Email List; (ii) subscriber's IP address; (3) date and time of subscriber's sign-up/registration for Publisher's Email List; and (iv) location of subscriber's sign-up/registration.
3. Campaign Preparation
(a) Before sending email Ads to its customers, HapMedia may request Publisher to send test Ads of each email creative to its HapMedia account manager for approval.
(b) Prior to Publisher sending email Ads to its customers under this Agreement and regularly thereafter for active campaigns, HapMedia will provide Publisher with its suppression file. Publisher will "scrub" its Email List before mailing the email Ads to ensure that none of the email addresses from either HapMedia's or Publisher's suppression files or from any email addresses or domains posted by federal or state authorities for which email may not be sent are sent in Publisher's mailings to its customers. Publisher may not use HapMedia's suppression file for any other purpose, will return such file after each "scrub" and certify that it has not retained any copies of any portion of such suppression file.
4. Additional Publisher Warranties
(a) Publisher recognizes that a breach of Sections 1, 3(b), or 4 could result in immediate, extraordinary and irreparable damage to HapMedia and/or its Advertisers and that such damages may be difficult to measure. Accordingly, Publisher agrees that should it violate these provisions, HapMedia may in addition to other legal remedies, terminate this Agreement immediately without pay and assess liquidated damages of up to $2,500.00 per occurrence of each such violation. Publisher further agrees that such liquidated damages are reasonable and do not constitute a penalty.
(b) Publisher shall indemnify and hold HapMedia harmless for any Losses arising out of any breach of this Exhibit A pursuant to Section 10 of the Agreement.
Any notice, communication or statement relating to these Terms and Conditions shall be in writing and deemed effective: (i) upon delivery when delivered in person; (ii) upon transmission when delivered by verified facsimile transmission or verified e-mail; or (iii) when delivered by registered or certified mail, postage prepaid, return receipt requested or by nationally-recognized overnight courier service to (a) Publisher at the address provided in the registration, and (b) HapMedia Corp. at PO BOX 10174, Gaithersburg, MD 20898. IN WITNESS WHEREOF, the Parties have executed this Agreement as of the date executed by us.
Terms and Conditions for Advertisers
The following Terms and Conditions (the "T's and C's"), together with the insertion order (the "IO"), shall govern all advertising campaigns ("Campaigns") that are conducted by HapMedia Corp. (hereunder "HapMedia"), for the entity identified on page one (1) of the IO and the signature page ("Company"). These T's and C's will govern any and all other IOs subsequently executed by HapMedia. These T's and C's supersede and replace any and all prior agreements entered into by and between HapMedia and Company pertaining to the subject matter hereof and shall control all extant IOs. Terms not defined in these T's and C's shall have the meanings set forth in the IO. All subsequently executed Insertion Orders and these T's and C's may be collectively referred to herein as the "Agreement"). This Agreement represents the entire agreement of the parties and may not be modified unless expressly agreed to in writing by both parties.
1. Advertising Services.
HapMedia will provide advertising services (collectively the "Services"), upon the terms and subject to the conditions that HapMedia may designate from time to time in an IO. All such Services shall be subject to these T's and C's. HapMedia shall perform the Services as described herein and/or may use a Network to perform such Services (the "Network"). The Network may consist only of the affiliated publishers (collectively the "Publishers") that maintain their own proprietary websites, internet traffic and/or legal email databases derived from ordinary course activities as a publisher (i.e. no rented or shared databases)
2. Company's Creative and Web Site
2.1. Creative. Company will provide HapMedia with the creative materials for the Ads and/or Campaigns, including product/service descriptions, graphic images, logos, and copy (the "Copy"), at least five (5) days prior to HapMedia's posting of such Ads and/or Campaigns.
2.1.1. To the extent the Campaign involves E-Mails, the Copy shall also include subject and from lines, offer description (in text and html formats), a functional unsubscribe link, terms and conditions (if applicable), and any other information necessary to comply with all applicable state and federal laws and regulations including but not limited to the CAN-SPAM Act of 2003 (the "Act"). Company will submit changes or cancellations of any creative materials in writing to Company at least ten (10) business days in advance of requested change date.
2.2. License. Company grants HapMedia and its Publishers a non-exclusive license to use, reproduce, publicly and digitally display and perform, transmit and broadcast Company's name, logos, trademarks, trade names, service marks, URLs and slogans to display, market, promote and publicize Ads on the Service, and on HapMedia's web sites, and for the purpose of including Company in HapMedia's marketing and promotional materials. Company further grants to HapMedia and its Publishers a personal, non-exclusive, revocable, non-transferable, limited license to all intellectual property rights, owned or controlled by Company (including but not limited to copyrights, trademarks, and service marks) solely to the extent that such license is required for performance of the Service in accordance with this Agreement. Such License shall terminate immediately upon termination, for any reason, of all IOs then in effect.
2.3. Company Web site. Company shall make best efforts to keep the Company's web site generally available 24 hours a day, 7 days a week, to ensure that a third party user's purchase, registration, lead and any other action related to the Ad and/or Campaign ("User Action") may be processed on a timely basis. Company must notify HapMedia at least one (1) week in advance for any scheduled downtime so that HapMedia has adequate time to notify Publishers who are actively engaged in running the applicable Ads and/or Campaigns.
2.4. CPA Tracking. With respect to all cost per acquisition ("CPA") and cost per lead ("CPL") campaigns, Company will provide HapMedia with unique tracking links (URLs) that will record the origin of each user action including impressions, clicks and sales by unique tracking link. Company will allow HapMedia online access to the statistics regarding such User Actions by unique tracking link. Company will ensure HapMedia's tracking methods are in place and functioning at all times. Company will provide access to records as they become available that will allow HapMedia to monitor the volume of User Actions it has generated. In the event that no online tracking is available for HapMedia's use then Company agrees to provide HapMedia with statistics regarding user actions generated by it each day by 10:00 AM EST/EDT.
2.5. CPM and CPC Tracking. With respect to all other Campaigns, including cost per impression ("CPM"), cost per click ("CPC") and co-registration campaigns, HapMedia shall be solely responsible for calculating the user actions that comply with the terms of the applicable IO.
2.6. Suppression Lists. To the extent that Company receives, via E-Mail, website or other media, a message from a third party user that such user wishes to unsubscribe or opt out of receiving any Ads and/or Campaigns, Company is required to provide HapMedia with a suppression list of such opt-outs and unsubscribes ("Suppression List") no more than forty-eight (48) hours after receiving such transmission from third party user. HapMedia shall make the Suppression List available to the Publishers in its network.
3.1. Payment Obligations. Company is obligated to pay HapMedia in accordance with the pricing specified in each I/O. If not specified otherwise, payment shall be prepaid before the start of the campaign and during the term of the campaign. HapMedia may invoice Company, but payment by Company is not contingent upon receiving HapMedia's invoice. In the event Company fails to pay within five (5) days after payment is due, all outstanding charges shall bear interest at the rate of one and a half percent (1.5%) per month or the maximum interest rate permitted under applicable law, whichever is less. Company agrees that if Company does not pay within five (5) days after payment is due either HapMedia or its affiliates may seek to satisfy Company's payment obligations and to collect such payment. Company further agrees to pay all costs of collection (including court cost and reasonable attorneys fees) incurred by HapMedia and/or its affiliates in connection with its enforcement of any Order. Unless Company objects to HapMedia's invoice within forty-eight (48) hours, the amount invoiced shall be final and binding. Company may only dispute invoices if it has a reasonable basis for such dispute, which can be proven by written documentation. To the extent Company intends to dispute an invoice, Company shall provide a written report to HapMedia, within two (2) business days identifying, in detail, the discrepancies, between the invoiced amount and Company's evidence. HapMedia may consider such report, but shall have final authority in determining the correct amount.
3.2. Payment Records. Company shall insert tracking pixel on the confirmation page for each Ad to be delivered hereunder. Company will provide HapMedia with a link to the confirmation page where HapMedia can view the pixel for approval prior to initiating the advertising campaign. Payment will be made based on HapMedia's calculations of the higher of number of leads from the HapMedia or Company statistics based on the tracking pixel. All such records provided by Company shall be the sole property of Company. In the event that the tracking methods employed malfunction or the Company web site is inoperable, for the period in question, a mutually agreed upon payment will be determined.
3.3. To the extent that payments are based on User Action, HapMedia may, in its sole discretion and if requested by the Company, transfer user action data that provides the basis for an invoice to Company.
3.4. Non-Viable Leads. Unless otherwise provided in the IO or Campaign Worksheet, no offsets or chargebacks may be taken for any non-viable or duplicate leads. HapMedia shall determine in its sole discretion what constitutes a non-viable lead. Without limiting the breadth of the foregoing, non-viable leads shall include, but not be limited to, leads with incomplete contact information (no e-mail address, no phone number, no physical address), leads from non-United States citizens, leads from consumers under 18 years of age, etc. It is the responsibility of the Company to insure that the IO or Campaign Worksheet accurately reflects the leads sought.
Unless terminated earlier in accordance with Sections 8 or 13 below, the term during which HapMedia shall provide the Services shall be as set forth in the IO.
5. Representations and Warranties.
5.1. Company warrants and represents at all times that (a) Company has all necessary rights and authority to enter into this Agreement and to grant Company the licenses granted herein, (b) the execution of this Agreement by Company, and the performance of its obligations and duties hereunder, do not and will not violate any agreement to which Company is a party or by which it is otherwise bound, (c) the Suppression List Company provides is accurate and complete; (d) the links contained in any Ads and/or Campaigns are directed to the intended and agreed upon destination and are not re-directed; and (e) the Advertisements, the use and display thereof, and the content linked to from such Advertisements will not: (i) infringe or violate the patents, copyrights, trademarks, rights of publicity, rights of privacy, moral rights, music performance or other music-related rights, or any other right of any third party, (ii) be misrepresentative, libelous, defamatory, obscene, or otherwise inappropriate, (iii) violate any applicable law or regulation, or (iv) advertise any unlawful product or service or the unlawful sale of any product or service. In the event this Agreement includes E-mail distribution, Company further represents and warrants that it will comply with all aspects of the Act. Further, to the extent that Company has requested that Company create and develop certain Ads, Company acknowledges that been given the opportunity to reject such Ads, and has approved the Ads and accepted all liability connected to such Ads.
5.2. With respect to a Campaign involving E-mails, Company further represents and warrants, that Company has the power and authority to bind itself and any Agency to these representations and warranties; that Company will comply with all aspects of all state and federal laws and regulations including but not limited to the CAN-SPAM Act of 2003; and Company will not submit a Campaign for transmission of any E-mail: (a) with a "from line" that is materially false or misleading and does not accurately identify the person sending the E-mail; (b) with a subject line that is misleading, false or misrepresentative or is likely to mislead the recipient about the content of the E-mail; (c) that does not include a clear and conspicuous identification that the E-mail is an advertisement or solicitation, a clear and conspicuous notice of the opportunity to decline to receive further communications, and a valid physical postal address of the Company and Publisher; or (d) with any content that (i) infringes or violates any intellectual, proprietary or privacy rights; or (ii) is misrepresentative, defamatory or violates any applicable law or regulation. Company also represents and warrants that it will not transmit a Campaign including an E-mail to any individual that has requested not to receive any E-mails more than five (5) days after receipt of such request, provided that the E-mail falls within the scope of the request.
6. Other Services.
HapMedia may, in its sole discretion, offer at no additional charge, and Company may accept at its discretion, HapMedia's assistance in the conception and development of creative materials to be used in connection with any IO, including, without limitation design, art and/or copy ("HapMedia Produced Materials"). HapMedia reserves the right to include text around the creative materials if necessary to clarify terms within the creative materials in order to comply with best industry practices and avoid potential claims of false advertising. Company grants to HapMedia and Publishers a non-exclusive, revocable license solely to use and distribute the HapMedia Produced Materials in the manner set forth in this Agreement. Neither HapMedia nor its Publishers shall use Company Produced Materials for any other purpose. HapMedia warrants that it has all necessary intellectual property rights and/or licenses to utilize, provide, and create all copy and images used to create HapMedia Produced Materials.
7. Disclaimer of Warranties.
EXCEPT AS SET FORTH IN THIS AGREEMENT, THERE ARE NO OTHER WARRANTIES, EXPRESS OR IMPLIED HEREUNDER, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. HAPMEDIA shall not be liable for any Ad, Campaign or E-Mail, including but not limited to the content thereof, any unavailability or inoperability of the Internet, unavailability or consequences of any Ad or Campaign, the Company Site, or Services, or any technical malfunction, computer error, corruption or loss of information related to or arising out of the Services, the Company Site or any Ad or Campaign. the information and content on HapMedia site and via the service is provided on an "as is" basis with no warranty.
Each party represents and warrants that it shall provide notice for, and fully disclose, its privacy policies and practices to visitors to its web site(s), including its policies and practices with respect to the collection of information on persons who may visit its website(s). Both parties reserve the right to terminate this Agreement immediately, at any time after the start of the Campaign by providing not less than forty-eight (48) hours prior written notice to the other party, upon inspection of the other party's privacy statement and the party's reasonable determination that said privacy statement does not adequately disclose the party's information use and collection practices.
9. Limitation of Liability.
Except for each party's obligations of Confidentiality and Indemnification, in no event shall either party's liability exceed the total amount paid to HAPMEDIA by COMPANY in the six months preceding the event giving rise to the claim. EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND EVEN IF THE LIMITED REMEDIES PROVIDED HEREIN FAIL OF THEIR ESSENTIAL PURPOSE In no event shall either party be responsible for any indirect, incidental, consequential, special, lost profits, or exemplary damages arising from any aspect of the advertising relationship provided herein WHETHER OR NOT FORESEEABLE and whether or not the other party has been advised of the possibility of such damages.
10.1 Except as otherwise provided herein, both parties acknowledge and agree that all information, data, materials, or technology communicated to the other party and marked as "Confidential" or "Proprietary" or reasonably considered confidential under the circumstances of its disclosure hereunder, ("Confidential Information"), was and shall be received in confidence, shall be used only for purposes of this Agreement, and that no such Confidential Information shall be disclosed by the receiving party without the prior written consent of the disclosing party, except as may be necessary by reason of legal, accounting or regulatory requirements. For avoidance of doubt, all email addresses and any other personally identifiable information disclosed by Company to HapMedia and vice versa hereunder shall be considered Confidential Information.
10.2 Except to the extent otherwise required by applicable law, the parties' obligations under this section do not apply to information that: (a) is or becomes publicly known, through no fault of the receiving party; (b) the receiving party can demonstrate was known by the receiving party prior to disclosure hereunder; (c) the receiving party can demonstrate is disclosed to the receiving party by a third-party with no violation of confidentiality to the disclosing party; (d) the receiving party can demonstrate is developed by the receiving party independent of any use of information disclosed by the disclosing party; or (e) if required by court order, law or governmental agency. In the event that the receiving party is requested pursuant to, or required by, applicable law, regulation or legal process to disclose any of the Confidential Information, the receiving party will notify the disclosing party promptly so that the disclosing party may seek a protective order or other appropriate remedy. In the event that no such protective order or other remedy is obtained, the receiving party will furnish only that portion of the Confidential Information which as advised by counsel, is legally required, and will exercise all reasonable efforts to obtain reliable assurance that confidential treatment will be accorded the Confidential Information.
11.1 Company agrees to indemnify, defend and hold harmless HapMedia, its vendors and suppliers, the publishers, and their respective subsidiaries, affiliates, agents, partners, officers, directors and employees from and against any loss, cost, claim, liabilities, suits, proceedings, settlements, expenses, liens, injury or damage (including reasonable attorneys' fees and expert's fees and costs) resulting from but not limited to claims of tort, false advertising, intellectual property infringement, or actions that may at any time be incurred, arising out of or in connection with the Ads or Company's breach of this Agreement.
11.2 HapMedia agrees to indemnify, defend and hold harmless Company, its vendors and suppliers, the publishers, and their respective subsidiaries, affiliates, agents, partners, officers, directors and employees from and against any loss, cost, claim, liabilities, suits, proceedings, settlements, expenses, liens, injury or damage (including reasonable attorneys' fees and expert's fees and costs) resulting from claims or actions that may at any time be incurred, arising out of or in connection with the HapMedia's breach of this Agreement.
11.3 Indemnity Procedures. if any action will be brought against either party (the "Indemnified Party") in respect to any allegation for which indemnity may be sought from the other party ("Indemnifying Party"), the Indemnified Party will promptly notify the Indemnifying Party of any such claim of which it becomes aware and will: (i) provide reasonable cooperation to the Indemnifying Party at the Indemnifying Party's expense in connection with the defense or settlement of any such claim; and (ii) be entitled to participate at its own expense in the defense of any such claim. The Indemnified Party agrees that the Indemnifying Party will have sole and exclusive control over the defense and settlement of any such third party claim. However, the Indemnifying Party will not acquiesce to any judgment or enter into any settlement that adversely affects the Indemnified Party's rights or interests without the prior written consent of the Indemnified Party.
11.4 Notwithstanding the foregoing, if any Indemnifying Party is required to defend, indemnify or hold harmless an Indemnified Party from a claim, judgment or proceeding of a Related Party (as defined below) of such Indemnified Party pursuant to this Section 11, Losses incurred in connection with such claim, judgment or proceeding will be limited to those that are reasonably foreseeable. A "Related Party" is a party in a contractual relationship with the Indemnified Party where such specific contractual relationship relates to the Loss being asserted by that Related Party.
12. Notification of Legal Action by a Third Party
Notification of Legal Action. Company will immediately notify HapMedia of any current, impending, or potential legal action against it by a third party for matters relating to email, email complaints, email deployment, and violations of CAN-SPAM.
Unless expressly stated otherwise on the IO, either party may terminate any IO at any time for convenience, without or without reason or cause upon forty-eight (48) hours prior written notice to the other party for any or all Campaigns. Termination for convenience shall be without waiver, penalty, cost or obligation of either party except that such termination shall not relieve Company of the obligations to pay any amounts due and owing to HapMedia through the effective date of the termination. HapMedia shall, if necessary, immediately require its Publishers to fully terminate their activities under the Campaign. No fees shall accrue or be incurred after the effective date of termination.
14. Proprietary Rights.
Company agrees that it does not have, nor will it claim any right, title or interest in the Service, HapMedia's Site or any underlying technology, software, applications, data, methods of doing business or any elements thereof, or any content provided on HapMedia's Site (including the Ads). Company will not attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective HapMedia site tags, source codes, links, pixels, modules or other data provided by or obtained from HapMedia that allows HapMedia to measure ad performance and provide its service. In addition, Company acknowledges that all information, data and reports received from HapMedia as part of the Services are proprietary to and owned by HapMedia. If instructed to do so by HapMedia, Company will immediately destroy and discontinue the use of any such reports or data, and any other material owned by HapMedia or the third party Advertisers.
15. Non-Solicitation with Publishers.
Company will not knowingly (which is defined as "Company having actual and specific knowledge", and HapMedia acknowledges that Company makes no effort when entering into a relationship with a Publisher to determine if they are or were a HapMedia Publisher) participate in any performance based advertising relationship with any HapMedia Publisher, unless a previously existing business relationship between Company and Publisher can be demonstrated to the reasonable satisfaction of HapMedia. In this connection, both Parties agree and acknowledge that if Company violates its obligations hereunder, HapMedia will be entitled to damages in the amount of twenty-five percent (25%) of the gross revenues resulting from sales conducted by Company through the advertising or marketing efforts of Publisher during the term of this Agreement, and for gross revenues in the three (3) months proceeding the date such violation was discovered by HapMedia and the three (3) months after termination of this Agreement.
This Agreement, together with the IO and any other exhibits or attachments hereto, constitutes the entire agreement between the parties and supersedes all prior agreements or understandings between the parties whether written or oral. HapMedia may assign this Agreement to a subsidiary or business successor. Company may not assign this Agreement without the prior written consent of HapMedia, which shall not be unreasonably withheld. All notices under this Agreement will be in writing and will be delivered by personal service, confirmed fax, confirmed e-mail, express courier, or certified mail, return receipt requested, to the address of the receiving party set forth above, or at such different address as may be designated by such party by written notice to the other party from time to time. Notice will be effective upon receipt. HapMedia shall be entitled to an award of its reasonable costs and expenses, including attorneys' fees, in any action or proceeding arising out of this Agreement. No failure of either party to enforce any of its rights under this Agreement will act as a waiver of such rights. If one or more provisions of this Agreement are held to be unenforceable under applicable law, then such provision(s) shall be excluded from this Agreement, and the rest of the Agreement shall be enforceable in accordance with its terms. No waiver by either party of any breach of any provision hereof shall be deemed a waiver of any subsequent or prior breach of the same or any other provision. The parties agree that the relationship between HapMedia and Company shall not constitute a partnership, joint venture or agency.
16.1. Each party acknowledges and agrees that it has had the opportunity to seek the advice of independent legal counsel and has read and understood all of the terms and conditions of this Agreement. This Agreement shall not be construed against either party by reason of its drafting.
16.2. Governing Law; Jurisdiction and Venue. This Agreement shall be governed by the laws of the State of Maryland without respect to choice of law rules and the Parties hereby consent to exclusive jurisdiction and venue in the state and federal courts in Montgomery County, Maryland for such purpose.
16.3. Force Majeure. Neither party shall be deemed in default of this Agreement to the extent that performance of its obligations or attempts to cure any breach are delayed or prevented by reason of any act of God, fire, natural disaster, accident, riots, acts of government, shortage of materials or supplies, or any other cause beyond the reasonable control of such party.